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It's not about more clients.
It's about more of The Right Clients.
It's better to have a few of The Right Clients than a lot of the wrong clients. When your business is filled with the wrong clients, you'll feel stretched thin, because nothing is ever enough. You'll feel that you can't do your best work and you're not being true to yourself. And you'll start to see your relationships suffer.
The only way forward is for you to choose who you work with. Because it's not just that you need to be right for your clients. Your clients also need to be right for you.
This book will lead you to:
Chet Morjaria is a business and communications coach and founder of Realign Global. Realign Global coaches entrepreneurs who love what they do to create meaningful offerings and marketing that are a true reflection of their value and values. What makes this Work Worth Doing to Chet is when his clients, The Right Clients, feel deeply aligned to their work, their words and their world.
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