The Rise of Hedgefox Brands: How to Maximize Your Profits Using Neuroscience in Your Brand Extensions (Paperback) (ISBN-13: 9798558283945)

Is your brand a hedgehog? Is it a fox?

It could be a combination of both: a hedgefox.

In the Rise of Hedgefox Brands, you will learn how our current neuroscience knowledge allows us to combine the strength of specialist brand strategists (hedgehogs) with the innovative approaches created by brand generalists (foxes).

This fusion is excellent during moments of abundance, but it is incredibly powerful in challenging times.

It maximizes brand strength to help companies survive and even thrive in difficult periods.

The Rise of Hedgefox Brands dives into brain science applied to brands in a practical and straightforward way.

It dissects a brand key components (simplicity, trust, and attraction) to create a path for developing more fitting brand extensions.

After reading it, you will have a greater awareness of why we buy brands and how this understanding may help your company connect more effectively to your customers.

Author: Aj Fernandez
ISBN-10: 855828394X
ISBN-13: 9798558283945
Publisher: Independently Published
Language: English
Published: 11/11/2020
Pages: 318
Format: Paperback
Weight: 0.70lbs
Size: 7.99h x 5.00w x 0.66d