The Road to Dr Pepper, Texas: The Story of Dublin Dr Pepper (Paperback) (ISBN-13: 9781933337043)

The Road to Dr Pepper, Texas The Story of Dublin Dr Pepper The Road to Dr Pepper, Texas is the story of the Dublin Dr Pepper Bottling Co., a David-Goliath case study of the world's first Dr Pepper bottling plant, and the only one that has always used pure cane sugar in spite of compelling reasons to switch sweeteners. The book traces the story from the founder's birth through the contemporary struggles of a tiny independent, family-owned franchise against industry giants. Owners of the plant have been touched by every major social, economic, and political issue of the past 114 years, and many of those forces threatened the survival of the plant. The Dublin plant's 100th birthday in 1991 was a turning point because the national media created an identity so unique that it has taken on a life of its own. Thanks to the Travel Channel, Food Network, Texas Monthly, Southern Living, and others, the Dublin plant and museum attract tens of thousands of tourists every year, and Dublin Dr Pepper is consumed around the world through internet sales. The Road to Dr Pepper, Texas tells how a small plant ignored most of the cherished rules of production and marketing-and succeeded-in spite of not speeding up production, not expanding its franchise area, not cutting production costs, and not adapting to changing times.

Author: Karen Wright
ISBN-10: 1933337044
ISBN-13: 9781933337043
Publisher: TX A&m-McWhiney Foundation
Language: English
Published: 01/01/2006
Pages: 176
Format: Paperback
Weight: 0.60lbs
Size: 9.02h x 6.08w x 0.52d

Review Citation(s):
Library Journal 05/01/2006