The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers by Pantano, Eleonora

The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers (Paperback) (ISBN-13: 9781032308838)

Vendor: Eleonora Pantano
Product type: Books
Format: Paperback
$57.99
$57.99
$57.99
Subtotal: $57.99
The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers by Pantano, Eleonora

The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers

$57.99
The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers by Pantano, Eleonora

The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers

$57.99
Format: Paperback
Description
Description
x

This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.



Author: Eleonora Pantano
ISBN-10: 1032308834
ISBN-13: 9781032308838
Publisher: Routledge
Language: English
Published: 05/27/2024
Pages: 206
Format: Paperback
Weight: 0.82lbs
Size: 9.69h x 6.85w x 0.47d
By Eleonora Pantano
By Eleonora Pantano
x

Eleonora Pantano is Senior Lecturer in Marketing at University of Bristol, UK. Her research activities mainly relate to the development of new customer solutions and retail management strategies, with emphasis on the role of new technology, artificial intelligence and machine learning algorithms.

Francesca Serravalle is Assistant Professor in Business Management at University of Turin, Italy. Her research activities mainly relate to new technologies in retailing, with emphasis on augmented reality in an omnichannel retailing.

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