The Routledge Companion to Contemporary Brand Management (Hardcover) (ISBN-13: 9780415747905)

Vendor: Francesca Dall'olmo Riley
Product type: Books
Format: Hardcover
$325.00
$325.00
$325.00
Subtotal: $325.00
WR Book House

The Routledge Companion to Contemporary Brand Management

$325.00

The Routledge Companion to Contemporary Brand Management

$325.00
Format: Hardcover
Description
Description
x

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.

Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges.

Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.



Author: Francesca Dall'olmo Riley
ISBN-10: 0415747902
ISBN-13: 9780415747905
Publisher: Routledge
Language: English
Published: 07/13/2016
Pages: 616
Format: Hardcover
Weight: 2.50lbs
Size: 9.80h x 6.90w x 1.40d
By Francesca Dall'olmo Riley
By Francesca Dall'olmo Riley
x

Francesca Dall'Olmo Riley is Professor of Brand Management at Kingston Business School, UK. She has published in The Journal of Business Research, International Journal of Research in Marketing, Journal of Advertising Research and Journal of Marketing Management. She is Associate Editor of the Journal of Marketing Management.

Jaywant Singh is Professor of Marketing at Kingston Business School, Kingston University London, UK. He has published, amongst others, in the Journal of Business Research, Marketing Letters, Journal of Advertising Research, Industrial Marketing Management, Journal of Business Ethics, and European Journal of Marketing.

Charles Blankson (Ph.D. Kingston University, UK) is an Associate Professor of Marketing in the Department of Marketing, University of North Texas, Denton, Texas, USA. He has published in Journal of Advertising Research, Journal of Business Research, Industrial Marketing Management, Journal of Public Policy & Marketing.

Recently Viewed Products