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The Routledge Companion to Social Media Influencers (Hardcover) (ISBN-13: 9781032830070)
Vendor:
Nils S. Borchers
Product type:
Books
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Description
xLooking back at the first years of influencer scholarship, this book consolidates the field, theorizes current developments, and maps future directions. It is an accessible resource for researchers, lecturers and students across marketing, media and communication, cultural studies and digital anthropology.
Author: Nils S. Borchers
ISBN-10: 1032830077
ISBN-13: 9781032830070
Publisher: Routledge
Language: English
Published: 06/04/2026
Pages: 450
Format: Hardcover
Weight: 2.07lbs
Size: 9.61h x 6.69w x 1.00d
By Nils S. Borchers
xNils S. Borchers is Media and Communications Researcher at the Institute of Media Studies at the University of Tübingen, Germany.
Mariah L. Wellman is Assistant Professor in the Department of Advertising and Public Relations at Michigan State University, USA.
Liselot Hudders is Full Professor of Marketing Ethics at Ghent University, Belgium and director of the Center for Persuasive Communication.
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