The Routledge Companion to the Future of Marketing (Hardcover) (ISBN-13: 9780415625920)

Vendor: Luiz Moutinho
Product type: Books
Format: Hardcover
$325.00
$325.00
$325.00
Subtotal: $325.00
WR Book House

The Routledge Companion to the Future of Marketing

$325.00

The Routledge Companion to the Future of Marketing

$325.00
Format: Hardcover
Description
Description
x

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.

Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field



Author: Luiz Moutinho
ISBN-10: 0415625920
ISBN-13: 9780415625920
Publisher: Routledge
Language: English
Published: 12/17/2013
Pages: 474
Format: Hardcover
Weight: 2.25lbs
Size: 10.10h x 7.10w x 1.20d
By Luiz Moutinho
By Luiz Moutinho
x

Luiz Moutinho is Foundation Chair of Marketing at the University of Glasgow Business School, UK

Enrique Bigné is Professor of Marketing at the University of Valencia, Spain

Ajay K. Manrai is Professor of Marketing at the Alfred Lerner School of Business, University of Delaware, USA

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