The Routledge Handbook of Service Research Insights and Ideas by Bridges, Eileen

The Routledge Handbook of Service Research Insights and Ideas (Hardcover) (ISBN-13: 9780815372530)

Vendor: Eileen Bridges
Product type: Books
Format: Hardcover
$305.00
$305.00
$305.00
Subtotal: $305.00
The Routledge Handbook of Service Research Insights and Ideas by Bridges, Eileen

The Routledge Handbook of Service Research Insights and Ideas

$305.00
The Routledge Handbook of Service Research Insights and Ideas by Bridges, Eileen

The Routledge Handbook of Service Research Insights and Ideas

$305.00
Format: Hardcover
Description
Description
x

The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research.

Original chapters from the world's leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience.

This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research.



Author: Eileen Bridges
ISBN-10: 0815372531
ISBN-13: 9780815372530
Publisher: Routledge
Language: English
Published: 04/16/2020
Pages: 540
Format: Hardcover
Weight: 2.53lbs
Size: 10.00h x 7.00w x 1.19d
By Eileen Bridges
By Eileen Bridges
x

Eileen Bridges is a Professor of Marketing at Kent State University, USA. She received her PhD from Northwestern University, USA. Her research interests include customer expectations, technology-based products, and services. She previously served on the faculty at Rice University, USA, and as Editor-in-Chief of the Service Industries Journal.

Kendra Fowler is an Associate Professor of Marketing at Youngstown State University, USA. She received her PhD from Kent State University, USA. Her research interests include services, retailing, and advertising.

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