The Sage Handbook of Luxury Brand Management and Marketing (Hardcover) (ISBN-13: 9781036235727)

Klaus Heine is Professor of Luxury Marketing at emlyon business school and helps companies build high-end brands with a higher purpose. His focus lies on purpose-driven branding, combining consumer psychology with brand identity planning to create the symbolic value and aura of luxury brands. At TU Berlin, he introduced the first luxury marketing course at a German university and conducted Germany's first millionaire survey on luxury preferences. He has developed multiple master's programs in branding and emlyon's first digital program in cooperation with CEIBS. With a strong media presence in Europe and Asia and nearly 100 publications across academic, industry, and conference platforms, he is also active in executive education at emlyon and for companies. He has lectured worldwide, including at ESSEC, IUM, Sogang (Seoul), Tongji (Shanghai), University of Cape Town, and Universidad Pontificia Bolivariana, and has collaborated with global houses including Dior, Hermès, LVMH, Mercedes-Benz, Richemont, and SK-II.

Michel Phan is Professor of Luxury Marketing and a former Programme Director of the Master of Science (MSc.) in Luxury Management and Marketing and the Global Doctor of Business Administration (GDBA) at emlyon business school. He has spent many years working in Asia and Paris. Prior to emlyon business school, Michel Phan was Assistant Professor of Marketing and LVMH Chair Professor at ESSEC Business School. His research interests focus on luxury brands' innovations, social media, customer experience and branding. His research was published in Journal of Brand Management, Journal of Business Research, Australasian Journal of Marketing, Journal of Global Fashion Marketing and Luxury Research Journal, among others. He was also a visiting professor at Zurich University (Switzerland), Cornell School of Hotel Administration (USA), Parsons Paris (France), Sogang Business School (South Korea) and Shanghai International Studies University (SISU) (China).

Ian Phau is John Curtin Distinguished Professor at School of Management and Marketing, Faculty of Business and Law. He is also the Director of the Luxury Branding Research Cluster. He continues to maintain a high calibre profile in a wide range of industry sectors, where his extensive industry and research expertise has led to much success. Recent portfolios include LVMH, Shiseido, Prada and IWC. Within these collaborations, his research has focused on country image, luxury branding, brand counterfeiting and piracy, luxury travel and hospitality and luxury experience and well being. His publications appear in the Journal of Business Research, Journal of Advertising, Journal of Advertising Research, European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Brand Management and Psychology and Marketing, Tourism Management, amongst others. He is the current Editor-in-Chief for the Asia Pacific Journal of Marketing and Logistics (Emerald).

Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

Eunju Ko is a Professor of Fashion Marketing at Yonsei University and Director at the center for Sustainability and Wellbeing. She currently serves as Editor-in-Chief of the Journal of Global Fashion Marketing and President of the 'Global Alliance of Marketing & Management Associations'. She has organized the 'Global Marketing Conference' (Tokyo, Seoul, Hong Kong, Singapore) and the 'Global Fashion Management Conference' (London, Florence, Vienna, Paris, Milan). Her Journal of Business Research (JBR) special issue on 'Luxury and Fashion Marketing' was the first special issue on 'luxury fashion marketing' in any world-class journal. She has received the JBR Woodside Award (2018) and the International Fashion Science Award (2019) for her contributions to the field. Her research interest is digital luxury marketing and sustainable fashion, with over 300 books and journal articles in JBR, JCP, JPIM, EMJ, IJA, etc. Before moving to the academic world, she had worked as a senior business consultant at Samsung Data Systems (SDS).