The SAGE Handbook of Marketing Theory (Paperback) (ISBN-13: 9781446270516)

This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory.

Author: Pauline Maclaran
ISBN-10: 1446270513
ISBN-13: 9781446270516
Publisher: Sage Publications Ltd
Language: English
Published: 06/21/2013
Pages: 544
Format: Paperback
Weight: 2.10lbs
Size: 9.50h x 6.80w x 1.20d