The Sage Handbook of Public Relations (Hardcover) (ISBN-13: 9781412977807)

Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

Author: Robert L. Heath
ISBN-10: 1412977800
ISBN-13: 9781412977807
Publisher: Sage Publications, Inc
Language: English
Published: 07/29/2010
Pages: 792
Format: Hardcover
Weight: 3.36lbs
Size: 10.13h x 7.30w x 2.06d

Review Citation(s):
Reference and Research Bk News 11/01/2010 pg. 112