The SAGE Handbook of Public Opinion Research (Hardcover) (ISBN-13: 9781412911771)

Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviors become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics.

Author: Wolfgang Donsbach
ISBN-10: 141291177X
ISBN-13: 9781412911771
Publisher: Sage Publications Ltd
Language: English
Published: 12/27/2007
Pages: 640
Format: Hardcover
Weight: 2.86lbs
Size: 9.91h x 7.25w x 1.73d

Review Citation(s):
Reference and Research Bk News 05/01/2009 pg. 140