The Sales MBA: How to Influence Corporate Buyers by Cole, Douglas

The Sales MBA: How to Influence Corporate Buyers (Paperback) (ISBN-13: 9781988025858)

Vendor: Douglas Cole
Product type: Books
Format: Paperback
$18.65
$18.65
$18.65
Subtotal: $18.65
The Sales MBA: How to Influence Corporate Buyers by Cole, Douglas

The Sales MBA: How to Influence Corporate Buyers

$18.65
The Sales MBA: How to Influence Corporate Buyers by Cole, Douglas

The Sales MBA: How to Influence Corporate Buyers

$18.65
Format: Paperback
Description
Description
x
Contrary to many predictions, there is growing demand for highly skilled sales jobs in the modern economy. Whether you're a salesperson or a knowledge worker, knowing how to influence corporate buyers has become a critical skill. But most sales books tend to be narrow and prescriptive. They focus only on tactics and tools rather than principles and mindset that can re-define your approach. This is a different kind of sales book. In plain and direct language, the author shows what it means to become a Strategist, a Change Agent, and a Decision Architect. Referencing the most important research and a wide assortment of field experiences, The Sales MBA explains how companies compete, how organizations evolve, and how people decide. Whether you sell to companies or lead others who do, this book will strengthen your credibility as a trusted advisor.

Author: Douglas Cole
ISBN-10: 1988025850
ISBN-13: 9781988025858
Publisher: Barlow Publishing
Language: English
Published: 07/14/2022
Pages: 216
Format: Paperback
Weight: 0.77lbs
Size: 8.37h x 5.49w x 0.57d
By Douglas Cole
By Douglas Cole
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Douglas Cole is a sales leader at LinkedIn, an advisor with start-up accelerators in North America, and a part-time university lecturer at The Rotman School of Management and The Schulich Executive Education Centre in Toronto. The Sales MBA: How to Influence Corporate Buyers is his first book.

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