The Savvy Social Media Guide (Hardcover) (ISBN-13: 9781935986539)

BLEXT: a combination of blog and textbook; used by this "non-academic professor" to introduce you to the world of social media. Whether marketing your skills or growing your company, today's social media age requires you to be Savvy. Studies show that nearly a quarter of American consumers make purchase decisions that are influenced by social media. Dr. Stuart Schwartz shows you how to turn your customers into your biggest advocates by cultivating "hyper-relationships. Learn how to easily incorporate Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Foursquare into your marketing and customer service through real-life scenarios and case studies. Knowing how to meet customers where they are will make you invaluable to your organization. "Stuart Schwartz is smart, timely, and right on target..." -Bruce Kirk, 5-time Television Emmy award winner and professor

Author: Stuart H. Schwartz
ISBN-10: 1935986538
ISBN-13: 9781935986539
Publisher: Liberty University Press
Language: English
Published: 01/14/2013
Pages: 168
Format: Hardcover
Weight: 1.51lbs
Size: 11.00h x 8.50w x 0.44d