The Science of Story Selling: How to Win the Hearts & Minds of Your Prospects for Profit and Purpose (Paperback) (ISBN-13: 9789810951030)

This books captures tried and tested tools the author has used to win public speaking awards across countries and cultures in Asia and America. Combining elements of both neuroscience and dramatic arts, the author shows how to win hearts & minds with the hidden power of storytelling to sell ideas, products and services. More importantly, he offers practical examples on how you can tell remarkable and memorable stories from ordinary life events, to attract customers and boost your personal or business brand. Quotes from the Book --"If attention is the new currency, storytelling is the gold standard." --"If you can't engage someone, you can't persuade anyone." --"With the Story DNA Method, you connect deeper with your audience." If you are sick and tired of presenters who read off their PowerPoint slides, this book is for you. It is for you, if love to engage, educate and inspire your audience. You can't do that with a dull and boring bullet point presentation. It is time to reclaim the boardrooms, training rooms and showrooms from pathetic PowerPoint -addicted drone presenters. It is time to tell fascinating stories that captivate and win the hearts & minds of your audience. If that is what you want, this book is for you.

Author: Gideon F. For-Mukwai
ISBN-10: 9810951035
ISBN-13: 9789810951030
Publisher: For-Mukwai Gideon For-Mukwai
Language: English
Published: 05/21/2015
Pages: 196
Format: Paperback
Weight: 0.46lbs
Size: 7.99h x 5.24w x 0.42d