The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by Battelle, John

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (Paperback) (ISBN-13: 9781591841418)

Vendor: John Battelle
Product type: Books
Format: Paperback
$17.00
$17.00
$17.00
Subtotal: $17.00
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by Battelle, John

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

$17.00
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by Battelle, John

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

$17.00
Format: Paperback
Description
Description
x
What does the world want? According to John Battelle, a company that answers that question--in all its shades of meaning--can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that's exactly what Google has been doing.

But The Search offers much more than the inside story of Google's triumph. It's a big-picture book about the past, present, and future of search technology and the enormous impact it's starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest.



Author: John Battelle
ISBN-10: 1591841410
ISBN-13: 9781591841418
Publisher: Portfolio
Language: English
Published: 10/01/2006
Pages: 336
Format: Paperback
Weight: 0.67lbs
Size: 8.54h x 5.60w x 0.89d
By John Battelle
By John Battelle
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John Battelle is a cofounding editor of Wired and the founder of The Industry Standard, as well as TheStandard.com. He is currently program chair for the Web 2.0 conference, a columnist for Business 2.0, and the founder, chairman, and publisher of Federated Media Publishing, Inc.

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