The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization (16pt Large Print Edition) (Paperback) (ISBN-13: 9781038779120)

Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change.
Data indicates that most strategic efforts to change a company's culture fail. So how do companies succeed in this endeavor?
A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic actions that embodied the new cultural values. These actions inspired stories that became company legends, repeated in every department and handed on to new employees...

Author: Jay B. Barney,Manoel Amorim,Carlos Jã°lio
ISBN-10: 103877912X
ISBN-13: 9781038779120
Publisher: ReadHowYouWant
Language: English
Published: 08/08/2023
Pages: 392
Format: Paperback
Weight: 1.09lbs
Size: 9.21h x 6.14w x 0.97d
Large Print