The secret weapon of a master direct response online copywriter: How to position your brand for success, based on the research of Swiss psychiatrist C (Paperback) (ISBN-13: 9780974696225)

Peter A. Schaible is the owner of SunDance New Media which provides copywriting and marketing communications services to direct response online marketers. Peter began his career as a reporter for one of New Jersey's largest daily newspapers. He has also worked as a corporate speechwriter and in public relations. He has extensive experience in marketing communications, including as an editor of newsletters for the National Exchange Carrier Association (a U.S. telecommunications industry association), AT&T and IBM Corporation. For more than 20 years he has been president of SunDance New Media, his own marketing communications consulting firm. Before launching SunDance, he was director of communications for the United States Golf Association, where he supervised the publication of two magazines and managed the press tent at the U.S. Open and other national golf championships. He has interviewed numerous professional golfers including Jack Nicklaus, Gary Player and Tom Watson. Additionally, he has appeared in a TV commercial with Arnold Palmer and been the recipient of a putting lesson from Lee Trevino. Prior to its merger with Mequoda in June 2005, Peter was executive director of the Subscription Website Publishers Association and editor of its website, which published nearly 500 of his articles and interviews. Peter is currently accepting new assignments for copywriting of sales letter landing pages and rapid conversion landing pages. Please contact Peter A. Schaible, 215 Stony Brook Road, Brewster, MA 02631 or 508/385-0055 or peter@sdnm.com.