The Seeds of Innovation: Cultivating the Synergy That Fosters New Ideas (Paperback) (ISBN-13: 9780814415719)

A guide that offers a "how-to" prescription for building creative and strategic innovation skills at all levels of an organization, rather than focusing on decision-making levels only.

Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Innovation thought leader Elaine Dundon explains how to produce measurable results that translate directly to the bottom line.

Using field-tested concepts, practical examples, and featuring easy-to-apply processes and concrete thinking tools, Seeds of Innovation provides a broadly applicable guide to innovation -- one that's not limited to a specific industry sector.

Today's most comprehensive, one-stop innovation resource, it describes:

• The three necessary components of innovation -- creative, strategic, and transformational thinking
• Methods for applying innovative thought to existing products, processes, and business models
• 90 great innovations and 90 trends to consider

Discover how to cultivate the synergy that fosters new ideas and drives long-term company success.