The Seven Deadly Sins of Innovation (Paperback) (ISBN-13: 9781514609828)

Mat Shore has an infectious passion for innovation. His ability to explain and encourage new thinking in innovation has led to Mat being invited to train 35,000 people in North America, Latin America, Asia and Europe over the last 15 years. His material on innovation has been delivered in 27 countries from San Paulo to Shanghai. In 2013 Mat was asked to be the key note speaker at the PMA conference in New Orleans, one of the worlds largest conferences with 20,000 attendees, In this speech he delivered his 7 deadly sins of innovation to great acclaim. It was in response to the reception to this speech that he penned his first book 'The Seven Deadly Sins of Innovation' Following a successful career in marketing and innovation at P&G, Unilever and Pepsi, in 2003 Mat founded Outside In(TM), a rapidly expanding Innovation and Training company, that helps clients worldwide challenge their per-conceived ideas on insights, propositions and innovation. In the last 14 years, Outside in have consulted on B2B and B2C innovations on 5 continents. Mat has worked on countless innovation projects with market leaders such as GE, Philips, Citrix, Electrolux, Samsung, Nestle, Tetrapak, P&G, Belkin and lafarge .He has also worked with service providers, agencies, universities and start ups. Mat's extensive expertise in this area led to him being asked to train the MBA faculty at Washington University in Insight and proposition development. Specialties Apart from his public speaking talents, Mat has many years experience in synthesising insights, generating propositions and moderating customer and consumer work. As one of the worlds leading trainers in innovation he'll always find a relevant and motivating example to inspire your team to new breakthrough thinking.