The Shape Shifters: Continuous Change for Competitive Advantage (Paperback) (ISBN-13: 9780595481958)

The Shape Shifters tells how to create a powerful advantage by continuously changing to create and deliver what customers want-and consider best value-now and in the future. It's full of unique tools & techniques to help understand value and develop consensus on how value is perceived by customers, competitors and your own organization. It explains why the key to success is making the shape of your business one that consistently creates and delivers the value your customers wants.

"This book will make you rethink the strategies of your entire company."-James Swartz, author, Seeing David in the Stone

Author: John L. Mariotti
ISBN-10: 0595481957
ISBN-13: 9780595481958
Publisher: iUniverse
Language: English
Published: 12/18/2007
Pages: 292
Format: Paperback
Weight: 0.95lbs
Size: 9.00h x 6.00w x 0.66d