The Small Business Digital Marketing Playbook: How to Attract and Retain the Next Generation Customer (Paperback) (ISBN-13: 9781500282578)

Walter Lis is a digital marketing consultant, writer, conference speaker and small business owner with a passion for creating and executing successful online marketing strategies. His core technical expertise includes search engine optimization, digital advertising, email marketing, social media marketing and web analytics. Prior to starting his own marketing consultancy, Walter gained over 20 years of experience working for businesses ranging from multi-billion-dollar companies to sole proprietorships. Walter has held senior management positions for The Chicago Tribune Media Group, sports information provider STATS, LLC and investment management firm Attain Capital Management. He's worked with companies in a wide variety of industries including media, publishing, telecommunications, manufacturing, local government, information technology, construction, and finance. To contact Walter, please visit him at www.walterlis.com.