The Smart Advertising Book: How to Deliver Advertising That Grows Your Brand by White, Dan

The Smart Advertising Book: How to Deliver Advertising That Grows Your Brand (Paperback) (ISBN-13: 9781915951182)

Vendor: Dan White
Product type: Books
Format: Paperback
$12.95
$12.95
$12.95
Subtotal: $12.95
The Smart Advertising Book: How to Deliver Advertising That Grows Your Brand by White, Dan

The Smart Advertising Book: How to Deliver Advertising That Grows Your Brand

$12.95
The Smart Advertising Book: How to Deliver Advertising That Grows Your Brand by White, Dan

The Smart Advertising Book: How to Deliver Advertising That Grows Your Brand

$12.95
Format: Paperback
Description
Description
x
Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage. This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author's trademark frameworks, analogies and hand-drawn illustrations.


Author: Dan White
ISBN-10: 1915951186
ISBN-13: 9781915951182
Publisher: Lid Publishing
Language: English
Published: 09/17/2024
Pages: 160
Format: Paperback
By Dan White
By Dan White
x
Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book, The Soft Skills Book and The Smart Branding Book (Concise Advice Series, LID). He lives in the UK.

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