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The Smart Marketing Book PB: The Definitive Guide to Effective Marketing Strategies (Paperback) (ISBN-13: 9781915951717)
Vendor:
Dan White
Product type:
Books
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Description
xThis book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge.
With crystal clear explanations of marketing concepts, ingenious frameworks and charming illustrations throughout, The Smart Marketing Book has become the indispensable handbook for anyone seeking to understand the secrets of great marketing and how to apply the latest thinking to drive business success.
Author: Dan White
ISBN-10: 1915951712
ISBN-13: 9781915951717
Publisher: Lid Publishing
Language: English
Published: 07/15/2025
Pages: 160
Format: Paperback
By Dan White
xDan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Advertising Book, The Smart Branding Book and The Soft Skills Book (Concise Advice Series, LID). He lives in the UK.
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