The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude by Ford, Carro Susan

The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude (Paperback) (ISBN-13: 9780692310335)

Vendor: Carro Susan Ford
Product type: Books
Format: Paperback
$19.95
$19.95
$19.95
Subtotal: $19.95
The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude by Ford, Carro Susan

The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude

$19.95
The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude by Ford, Carro Susan

The Smartass Marketer's Handbook: A Guide to B2B Marketing with Attitude

$19.95
Format: Paperback
Description
Description
x
It's all about how to get stuff done. Learn from ideas for over a dozen categories of B2B marketing tactics. From case studies, influencer lists and awards to webinars, press releases and presentations, you won't run out of tools any time soon. Great for beginners, too. The handbook can quickly bring anyone up to speed on marketing nuts and bolts.

Author: Carro Susan Ford
ISBN-10: 0692310339
ISBN-13: 9780692310335
Publisher: Carro Ford Communications LLC
Language: English
Published: 11/11/2014
Pages: 164
Format: Paperback
Weight: 0.50lbs
Size: 9.02h x 5.98w x 0.35d
By Carro Susan Ford
By Carro Susan Ford
x
Carro Ford has been on the marketing path for over 25 years, mainly with companies selling B2B technology and services. Following a few decades on the corporate side, she ran her own PR and content marketing agency for 14 years. In 2014, she poured her knowledge and experience into The Smartass Marketer's Handbook, a book full of tips, tactics and attitude. A Louisville, Kentucky native, Carro has a B.A. in Communications from Spring Hill College in Mobile, Alabama. Reach her on LinkedIn.

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