The Social Media Survival Guide for Nonprofits and Charitable Organizations (Hardcover) (ISBN-13: 9780982618592)

The Social Media Survival Guide for Nonprofits and Charitable Organizations is a must-have for anyone attempting to fundraise on behalf of a non-profit organization. The book offers critical insights including: - Why today's nonprofit organization must understand the basics of networks and how incorporating social media into existing plans can catapult your fundraising efforts - How to arm frontline fundraisers and operations staff with the tools they will need to maximize everything from annual fundraising to high-end stewardship using social media - The importance of creating an online, mobile, peer-to-peer engagement strategy to facilitate and enhance the donor life cycle-from researching a new pipeline of support, to cultivation, mechanisms for giving, events, follow-up, stewardship and more!

Author: Sherrie Ann Madia
ISBN-10: 098261859X
ISBN-13: 9780982618592
Publisher: Basecamp Communications, LLC
Language: English
Published: 01/27/2011
Pages: 214
Format: Hardcover
Weight: 1.04lbs
Size: 9.00h x 6.00w x 0.63d