The Sociology of Hallyu Pop Culture: Surfing the Korean Wave (Paperback) (ISBN-13: 9783030842987)

Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave" in the West, both at a macro and micro level, as an alternative pop culture globalization. This research investigates the capitalist ecosystem (formed by producers, institutions and the state), the soft power of Hallyu, and the reception among young people, using France as a case study, and placing it within the broader framework of the 'consumption of difference.'

Seen by French fans as a challenge to Western pop culture, Hallyu constitutes a material of choice for understanding the cosmopolitan apprenticeships linked to the consumption of cultural goods, and the use of these resources to build youth's biographical trajectories.

The book will be relevant to researchers, as well as undergraduate and postgraduate students in sociology, cultural studies, global studies, consumption and youth studies.

Author: Vincenzo Cicchelli, Sylvie Octobre
ISBN-10: 3030842983
ISBN-13: 9783030842987
Publisher: Palgrave MacMillan
Language: English
Published: 10/24/2022
Pages: 356
Format: Paperback
Weight: 1.01lbs
Size: 8.27h x 5.83w x 0.80d