The Storytelling Entrepreneur (Paperback) (ISBN-13: 9781910940365)

It enhances memory, enthusiasm and commitment in listeners. But where do you get the stories from and when should you use them? The Storytelling Entrepreneur was developed during workshops and one-to-ones held by business consultant and author Melissa Addey with real-life entrepreneurs at the British Library's Business & IP Centre.

It includes:

• How to find the right stories and when to use them
• Creating a Sacred Bundle of your organisation's history, values and magical moments
• The six stories you should learn by heart
• Using stories at every stage of the entrepreneurial journey.

Every entrepreneur has a business to tell story. Can you tell yours?