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The Strategic Management of Information Systems: Building a Digital Strategy (Paperback) (ISBN-13: 9780470034675)
Vendor:
Joe Peppard
Product type:
Books
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Description
x- A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
- Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.
- Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.
- Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
Author: Joe Peppard, John Ward
ISBN-10: 047003467X
ISBN-13: 9780470034675
Publisher: Wiley
Language: English
Published: 03/28/2016
Pages: 504
Format: Paperback
Weight: 1.96lbs
Size: 9.69h x 7.44w x 1.01d
By Joe Peppard
xJoe Peppard and John Ward present a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. This approach can be used by executives, managers and IS/IT professionals, working together, to combine their experience and skills to identify what can and needs to be done and how best to do it, so that IS/IT is managed strategically.
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