The Success Of Your Advertising: How To Increase Sales Through Marketing And Advertising: How To Work With Advertising Counselors (Paperback) (ISBN-13: 9798453046836)

This book is filled with simple, sensible, yet creative ideas on how businesses and professional practices of all sizes can increase sales through marketing and advertising. It's extremely easy to read and offers practical advice that even businesses with very limited budgets can use to reevaluate strategies and maximize their advertising. This book will guide you on how to avoid the most common pitfalls in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can "out advertise" the competition-even if you can't outspend them. In addition to strategies for your creative and media campaigns, this book addresses the most critical item of all-how to effectively measure the success of your advertising.