The Successful Coffee House: 22-Day Action Plan to Create a Relevant and Profitable Business (Hardcover) (ISBN-13: 9780692441879)

The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including: - Creating your own Specific Brand Image (SBI) - Developing a flexible business that can evolve with industry trends - Using holistic branding to maximize your customer experience - Crafting a business that is unique with uncompromising quality - Creative ways to differentiate your coffee house - Barista hiring tips to ensure an engaging culture - Techniques to keep your staff motivated - Today's coffee house design trends - The role of the professional barista - Creating your own business plan - Weekly Playbook to increase ticket averages

Author: David J. Morris, Chris Heyer, Lon Laflamme
ISBN-10: 0692441875
ISBN-13: 9780692441879
Publisher: Dillanos Coffee Roasters, Inc
Language: English
Published: 06/09/2015
Pages: 130
Format: Hardcover
Weight: 0.63lbs
Size: 8.50h x 5.50w x 0.38d