The Successful Lawyer, Second Edition: Powerful Strategies for Transforming Your Practice (Paperback) (ISBN-13: 9781533105738)

Gerald A. Riskin, B.Comm., L.L.B., is a Canadian lawyer and business graduate with a global reputation as an author, management consultant and pioneer in the field of professional-firm economics and marketing. He is a Visiting Fellow of The College of Law in London, a Fellow of the College of Law Practice Management, and a Visiting Professor to the Gordon Institute of Business Science at the University of Pretoria in South Africa. He has served the Conference Board of Canada, and has twice been keynote speaker at a World Masters of Law Firm Management conference in Sydney, Australia. A popular facilitator, teacher and retreat speaker, he has been described by The Financial Post as "Canada's professional firm management and marketing guru, with a client base stretching from Britain to the United States." Professional marketing pioneer Bruce Marcus (1925-2014) said of Gerry that he is "light years ahead of almost everybody else," and the head of a national conference described his session as "the best practice-related seminar [I have] ever attended." After practicing law for ten years, in 1983 Gerry Riskin co-founded The Edge Group, of which he remains a principal partner; the company evolved to become Edge International in 2001. According to a survey by Of Counsel in the U.S., Edge International is now the most popular marketing consultancy to major U.S. law firms. The company is truly global, with active clients in Canada, the USA, the UK, Europe, CIS (formerly Russia), Australia, the Far East, South Africa and elsewhere-more than 30 countries in all. Today, Gerry's private clients include the most prominent professional-service firms in the world, and he has provided them with assistance in such areas as marketing, strategic planning, one-on-one coaching, merging, multi-office management, practice-group and industry-group management, client-relations skills training, and management trainingHe has spoken at meetings of the Canadian Bar Association, the American Bar Association, the American Institute of Certified Public Accountants, the Law Society of the UK, the Institute of Law Firm Management, Centaur Conferences (UK), the Legal Marketing Association (LMA), and numerous other organizations all over the world.