The Suits & Geeks Trap: Get Your Commercial and Technical People to Work with You, Not Against Each Other (Paperback) (ISBN-13: 9781908770745)

Create a business breakthrough by getting beyond the "Us & Them"

Getting commercial and technical talent to work together can be tough. This book, built on Andy's years of experience with top multi-nationals and dynamic SMEs, shows you how to unlock the growth engine behind every major breakthrough.

Read this book to:

• Get past tribal thinking and create a shared purpose to drive the business forward.
• Break free from stereotypes that breed miscommunication and tension.
• Implement practical strategies instead of gimmicky workshops.
• Harness diverse strengths for a thriving, cooperative environment where individual talents can shine.
• Develop a culture that turns conflicts into opportunities for innovation and growth.