The Sustainability Effect by Brady, A.

The Sustainability Effect (Paperback) (ISBN-13: 9781349543144)

Vendor: A. Brady
Product type: Books
Format: Paperback
$109.99
$109.99
$109.99
Subtotal: $109.99
The Sustainability Effect by Brady, A.

The Sustainability Effect

$109.99
The Sustainability Effect by Brady, A.

The Sustainability Effect

$109.99
Format: Paperback
Description
Description
x
Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.

Author: A. Brady
ISBN-10: 1349543144
ISBN-13: 9781349543144
Publisher: Palgrave MacMillan
Language: English
Published: 09/15/2005
Pages: 175
Format: Paperback
Weight: 0.55lbs
Size: 8.50h x 5.50w x 0.44d
By A. Brady
By A. Brady
x
Dr. Arlo Brady is Special Advisor at the strategic marketing and communications consultancy Freud Communications. In his role Arlo provides counsel on sustainable development, corporate responsibility and reputational issues to a range of senior business leaders, consumer brands, public sector bodies and global corporations. Arlo is also a research associate at the Judge Business School, Cambridge University, UK.

Recently Viewed Products