The Swiss Colony (Paperback) (ISBN-13: 9780738540245)

Each year, millions of Swiss Colony mail-order catalogs featuring more than 30,000 items flow into American homes. Little did Raymond Kubly realize in 1926, when he had the goofy idea of selling cheese by mail, that his then-fledgling company would become a mail-order giant. In those first years, cheese wheels were cut and wrapped in consumer-sized pieces in the Kubly family basement and garage. Soon the company was selling not only cheese but sausages, meats, and pastry desserts, all from the pleasant, little southern Wisconsin city of Monroe. Today the ever-expanding Swiss Colony, having ventured into home furnishings, jewelry, apparel, and more, is one of the largest direct marketing companies in the United States.

Author: Jim Glessner
ISBN-10: 0738540242
ISBN-13: 9780738540245
Publisher: Arcadia Publishing (SC)
Language: English
Published: 04/12/2006
Pages: 128
Format: Paperback
Weight: 0.71lbs
Size: 9.18h x 6.96w x 0.38d