The Tao of Book Publicity: A Beginner's Guide to Book Promotion (Paperback) (ISBN-13: 9780991354535)

In The Tao of Book Publicity, publicist Paula Margulies outlines the basics of book promotion and explains how the business of publicizing a book works. Designed for beginning authors but also useful for those with some experience in book publishing, The Tao of Book Publicity provides information on the importance of writing a good book and the need for developing a platform, as well as how-to explanations for developing publicity material, including front and back cover text, press releases, Q&As, media and blog tour queries, and newsletter and media lists. The Tao of Book Publicity also covers social media, book pricing and sales, book tours and media interviews, and author websites. In addition to explaining how book publicity works, this valuable handbook explores practical topics such as publicity costs, timing, and considerations when hiring a publicist. Simple, straightforward, and informative, The Tao of Book Publicity includes expert advice on all aspects of book promotion and is a go-to reference guide for beginning and experienced authors alike.

Author: Paula Margulies
ISBN-10: 0991354532
ISBN-13: 9780991354535
Publisher: One People Press
Language: English
Published: 03/09/2016
Pages: 158
Format: Paperback
Weight: 0.39lbs
Size: 7.99h x 5.00w x 0.37d