The Thinking Person's "Diet": Fighting Fire with Fire (Paperback) (ISBN-13: 9781425162696)

Imagine a life filled with the daily consumption of brownies, chocolate chip cookies, and potato chips, a life in which you can eat these and other favorite foods on a daily basis. Imagine a life without dieting and deprivation. Imagine all of this and BEING THIN, NOT FAT!

It can happen and has happened for those successful with the "Fight Fire" program.

The following are important components of the program. Although some are utilized to some degree by other programs, the focus intensity, the specific techniques, and the integration of these components is novel. You must eat your favorite foods. You must not feel deprived. You must not rely on willpower. You must see every change as permanent. You must not lose weight too quickly. You must become educated about weight control so you can develop your own programs.

The program is:

Supported by initial research that indicates a better success rate than is true for typical programs-33% of those who initially reported losing weight reported maintaining an average 20-pound weight loss for 3 year (typical success rate at 3 years is 5-10%) Comprehensive-includes psychological and physiological variables as well as nutritional information Educational about reasons we gain weight, why most diets fail, and what changes are needed for weight loss Focused on changing thinking, behavior, and environment to achieve stable weight loss.

The program is not:

A quick cure Gimmicky Highly structured and restrictive