The Thought Leaders Project: Hospital Marketing (Paperback) (ISBN-13: 9781468068252)

Written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely. The Thought Leaders Project: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading healthcare marketers. The book itself covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve.

Author: Lee Aase, Kathryn Armstrong, Chris Boyer
ISBN-10: 1468068253
ISBN-13: 9781468068252
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 10/12/2011
Pages: 182
Format: Paperback
Weight: 0.55lbs
Size: 9.02h x 5.98w x 0.39d