The Three Cs of Innovative Thinking: How To Think More Creatively (Paperback) (ISBN-13: 9781974609338)

Lon Safko is an innovator, inventor, bestselling author, speaker, trainer, consultant, and is the creator of the "First Computer To Save A Human Life"as coined by Steve Jobs, Apple, Inc. That computer, along with 18 of Lon's inventions are part of the permanent collection of the Smithsonian Institution in Washington, D.C. along with 30,000 of Lon's personal papers. Lon also has 14 inventions in the collection of The Computer History Museum in Mountainview, CA. Lon hosted the first ever PBS Television Special "Social Media & You... Communicating In A Digital World" . Lon has founded over 14 companies, including Paper Models, Inc., based on Lon's "Three-Dimensional Internet Advertising" and "Virtual-Electronic-Retailing" (V-E-Tailing) for business, promotions, and education for which Lon holds three United States Patents. Lon is a 2017 Pulitzer Prize Nominee and author of multiple innovative bestselling books; "The Social Media Bible," published by John Wiley & Sons, now in its Third Edition and five languages and hitting #1 on Amazon is the most comprehensive book on social media marketing ever written and just broke the $2m retail sales mark. Lon's newest bestseller,"The Fusion Marketing Bible", published by McGraw Hill is already in three languages and hit #3 on Amazon will change the way the world will be doing marketing in 2020.