The Tipping Point: How Little Things Can Make a Big Difference (Paperback) (ISBN-13: 9780316346627)

Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut -- named one of the best books of the decade by The A.V. Club and The Guardian -- by Malcolm Gladwell, the bestselling author of The Bomber Mafia. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

"A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." --Michael Lewis

Author: Malcolm Gladwell
ISBN-10: 0316346624
ISBN-13: 9780316346627
Publisher: Back Bay Books
Language: English
Published: 01/07/2002
Pages: 304
Format: Paperback
Weight: 0.65lbs
Size: 8.10h x 5.40w x 0.90d

Accelerated Reader:
Reading Level: 9.1
Point Value: 15
Interest Level: Upper Grade
Quiz #/Name: 149589 / Tipping Point: How Little Things Can Make a Big Difference


Review Citation(s):
Entertainment Weekly 01/18/2002 pg. 73
New York Times 01/06/2002 pg. 20
Booksense '76 Mar/Apr 2002 03/01/2002 pg. 1
Kliatt 05/01/2002 pg. 38
Black Issues Book Review 07/01/2005 pg. 23
Black Issues Book Review 11/01/2005 pg. 36