The Tobacco Playbook: How Big Tobacco Bought Science, Politics, Media and Culture (Paperback) (ISBN-13: 9798316851591)

Speaking about Big Tobacco, Judge Haddon Lee Sarokin stated, "A jury might reasonably conclude that defendants in particular, and the industry in general, intentionally and willfully ignored the known health consequences to consumers from the sale of their products; that their so-called investigation into the risks was not to find the truth and inform their consumers but merely an effort to determine if they could refute the adverse reports and maintain their sales. Defendants were confronted with a choice between the health and lives of the consumers and profits and the jury could reasonably conclude that the industry chose profits. Health of consumers does not receive even passing mention in the internal documents of the defendants, except as to the advantage to be gained by expressing such concern publicly."

"The evidence presented also permits the jury to find a tobacco industry conspiracy, vast in its scope, devious in its purpose and devastating in its results," continued Sarokin. "The jury may reasonably conclude that defendants were members of and engaged in that conspiracy with full knowledge and disregard for the illness and death it would cause."

A conspiracy vast in its scope and devious in its purpose. That is what this book is about.

Those who do not learn history are doomed to repeat it. We've all heard this phrase. But as it's become somewhat cliché, few really aim to understand history, especially what I would call its seedy underbelly.

If history is written by the victors, you must dig below the surface, past the whitewashing and PR spin that the victors engage in.

People are vaguely aware of what Big Tobacco did in peddling cigarettes. VAGUELY being the key word.

Ask yourself how did they get away with being hugely profitable for decades and decades once the science was clear about the risks?

You must understand the details. Why? Not because you're likely to get tricked by Big Tobacco in the future (though as we'll see later the youth of today are being tricked by the exact same industry). Instead, my aim is not for you to just understand Big Tobacco, but because these same strategies and tactics are used by industry after industry.

Many industries are successfully using the exact same methods today and most people are none the wiser.

The average person has not learned THIS history. It's certainly not being taught in schools.

Author: Logan Christopher
ISBN-13: 9798316851591
Publisher: Independently Published
Language: English
Published: 04/05/2025
Pages: 220
Format: Paperback
Weight: 0.66lbs
Size: 9.00h x 6.00w x 0.46d