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Every enterprise is riding a trail. This book tells you which one you're on.
Every enterprise is riding a trail. This book tells you which one you're on.
Start-up. Growth. Stability. Turnaround. Exit. Every business moves through five distinct terrains - and the leadership that works on one will wreck you on another. The Trail Map is your orientation to The Five Cycles(TM), the framework at the heart of Brian Wygle's leadership series. It won't teach you to ride any single trail perfectly - that's what the five field guides are for. Instead, it teaches you to recognize where you actually are, so you stop applying growth-trail instincts to a turnaround, or stability-trail patience to a start-up that needs to move.Written in the same steward-leadership voice as Leadership on Loan, The Trail Map gives you the vocabulary, the diagnostic thinking, and the confidence to choose your next move - and points you to exactly which guide to pick up next.
Before you ride, you need to know the mountain. This is that map.
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Take 20% off your first order
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