The True Story Behind McDonald's: Ray Kroc's expansion of the fast-food chain and the growth of the Golden Arches (Paperback) (ISBN-13: 9798262022717)

The Golden Arches: Ray Kroc and the Making of McDonald's tells the electrifying story of how a milkshake mixer salesman transformed a small California burger stand into a global empire serving 69 million customers daily. From Ray Kroc's audacious 1954 vision to the 1961 buyout of the McDonald brothers, this narrative unveils the ambition, innovation, and controversy behind McDonald's rise. Dive into the creation of the Speedee Service System, the battles over control, and the cultural shifts sparked by Happy Meals, Big Macs, and the 1990 Moscow opening. Explore Kroc's philanthropy through Ronald McDonald House and McDonald's evolution into a digital and health-conscious giant. Packed with vivid scenes, historical insights, and ethical questions, this book reveals what McDonald's teaches us about dreams, drive, and responsibility. Perfect for readers of business history, cultural studies, and tales of American ingenuity.
"I saw the future in those burgers," Kroc once said. Discover how his vision reshaped the world one burger at a time.

Author: Marc McCullough
ISBN-13: 9798262022717
Publisher: Independently Published
Language: English
Published: 08/24/2025
Pages: 92
Format: Paperback
Weight: 0.30lbs
Size: 9.00h x 6.00w x 0.19d