The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media by Albarran, Alan B.

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media (Hardcover) (ISBN-13: 9780739140031)

Vendor: Alan B. Albarran
Product type: Books
Format: Hardcover
$150.00
$150.00
$150.00
Subtotal: $150.00
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media by Albarran, Alan B.

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media

$150.00
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media by Albarran, Alan B.

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media

$150.00
Format: Hardcover
Description
Description
x
The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Author: Alan B. Albarran
ISBN-10: 0739140035
ISBN-13: 9780739140031
Publisher: Lexington Books
Language: English
Published: 06/22/2010
Pages: 310
Format: Hardcover
Weight: 1.23lbs
Size: 9.00h x 6.10w x 1.10d

Review Citation(s):
Choice 03/01/2011
By Alan B. Albarran
By Alan B. Albarran
x
John Allen Hendricks is the director of the division of communication and contemporary culture and professor of communication at Stephen F. Austin State University.

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