The Ultimate Guide to Mobile Marketing with QR Codes 2024: The Definitive Strategy Guide for Winning QR Code Marketing (Paperback) (ISBN-13: 9781960282057)

New and updated for 2025! (See also full-color edition on Amazon)

Forget What Idiots and Dummies Do! This is the "Genius's Guide"!

Rock-solid, research-based facts, direct advice and anecdotes from a professional marketer who has employed millions of QR Codes in hundreds of marketing campaigns. A thorough review of the best QR Code resources. Original "Best Practices" for implementing QR Codes and getting the best results. A "Fails Gallery" of simply bad implementations -- even by Fortune 500 companies -- and how to avoid them. Step-by-step Checklists, tips, tricks & how-to information for creating your own QR Codes, customizing them, tracking and quantifying their use and the response of your customers, using them to best effect, and employing all-new original Mobile Marketing & QR Code best practices, to stay clear of the many pitfalls and problems that hobble one campaign after another. Tools, tips, and tricks for the bootstrapper, novice, or even the professional marketer to get the job done right, every time. This isn't rocket science, but it does take care. A professional guide to all aspects of using QR Codes.

"Ultimate" means ULTIMATE. There is no more complete and practical title on the market.

If you've purchased other titles, whether ebooks, or paperbacks claiming to dish on all the details of the use of QR Codes for marketing, you've NO DOUBT been very disappointed. The information out there falls into only three categories: Lists of potential ideas for using QR Codes, Technical information on the QR Code coding scheme, and senseless cheerleading/naysaying about the technology itself (including finger-waving at ridiculous uses).

Included content:

1. Why 2-D Barcodes
2. Who Uses QR Codes
3. Setting Up Shop to Create QR Codes
4. Why Use QR Codes
5. When NOT to use a QR Codes
6. QR Codes gone Bad...
7. QR Codes Done Right
8. Getting Fancy (Designer QR Codes)
9. Bending the Rules (True Q-Art)
10. Advanced Professional Strategies
11. Security Concerns
12. Friendly Hosting Solutions
13. QR Code Competitors
14. The QR Code's Future
15. The Exclusive list of 26 Mobile Tagging Best Practices
16. Shotcodes, Blotcodes, Microsoft Tags, Wimoreality: Why they are not QR Codes.
17. Why Near Field Communication (NFC) has nothing to do with QR Codes
18. Easy ways to Make Your Sites Mobile, for Cheap of Free.
19. Squeezing the Most Data Possible into Your QR Codes, without Data overload.
20. How to accomplish high-end customization and Designer QR Codes without breaking your QR Codes
21. Proprietary vs. Open Technology: Why QR Codes lead.
22. Exclusive Mobile Marketing Campaign Checklist
23. Complete Glossary and Index
24. Advanced Analytics Using Google Analytics campaign tracking and reporting

Author: Daniel J. Benjamin
ISBN-10: 1960282050
ISBN-13: 9781960282057
Publisher: Eshlepper, Inc
Language: English
Published: 10/08/2024
Pages: 198
Format: Paperback
Weight: 1.04lbs
Size: 11.00h x 8.50w x 0.42d