The Ultimate Selling Guide (Paperback) (ISBN-13: 9781565544239)

Most of what has been written and taught about selling, motivation, and positive mental attitude over the last 15 years is incorrect and counterproductive, according to salesman extraordinaire, Lloyd Allard.

In The Ultimate Selling Guide, Lloyd Allard shares the sales strategies and secrets that will make any salesperson more productive and successful. He firmly dispels the myths that cause millions of salespeople to work below their capabilities, and introduces time-tested selling principles and over 600 ways to put a selling career into high gear. Allard attributed much of his success to the sales profession, and wanted to give something back. This book accomplishes that goal for him. It offers clear-headed and real-world advice to others in the field.