The Unfair Advantage: Digital Marketing Principles that Will Explode the Growth of an Auto Dealership (Paperback) (ISBN-13: 9780997931495)

Do you know how to create a digital marketing strategy that grows your auto dealership month after month?
Chris Martinez's approach helped grow the Charles Maund Toyota Dealership in Austin, Texas by approximately 680% in seven years. Developing an effective, scalable marketing strategy is every car dealership's most pressing challenge.
Yet most dealerships have no idea where to start or are spinning their wheels (and losing the majority of their marketing dollars) with ineffective strategies.
The Unfair Advantage will show you:
- The critical role branding your auto dealership plays in your long-term success- why humanizing your dealership can make all the difference (and how to do it)- the key area most dealerships are virtually ignoring (to the detriment of their long-term growth)- how to develop a solid, effective, scalable marketing strategy that will take your dealership to the next level- the reasons most dealerships fail to implement a successful marketing plan (so you can avoid them)
Whether you're a car dealership owner, general manager, marketing team member or salesperson, this proven, repeatable and scalable approach to dealership marketing will get you back in the driver's seat so that you're positioned to skyrocket the growth of your auto dealership

Author: Chris J. Martinez, Chris Martinez
ISBN-10: 0997931493
ISBN-13: 9780997931495
Publisher: J. Joseph Group, LLC
Language: English
Published: 12/20/2018
Pages: 142
Format: Paperback
Weight: 0.41lbs
Size: 8.50h x 5.50w x 0.33d