The Unicorn Fallacy: Ditch the Growth-or-Die Herd and Build a Company That Lasts (Paperback) (ISBN-13: 9781544544960)

Is your growth-at-all-costs mindset costing your company too much?

Many executives have chased the same dream for years: to become the next unicorn and exceed $1 billion in value. But natural disasters, trade wars, and a global pandemic have changed the market. Investors are focused on earnings and profitability, sustainability and longevity. The unicorn has lost its luster.

Enter Intelligent Revenue. In The Unicorn Fallacy, CEO Chris Cabrera examines the challenges executives face in planning for long-term growth, revealing a radical new approach for creating resilient revenue streams and attracting today's investors. Following a data-driven approach, Chris shows how to align employee behavior with business goals and provides simple strategies that have helped his company and others consistently beat revenue targets. Packed with real-life stories and practical advice, The Unicorn Fallacy is a must-read for all business leaders ready to confront uncertainty, challenge the status quo, and build a business capable of weathering any storm.