The use of games to attract audiences in the media (Paperback) (ISBN-13: 9786207712489)

The book presents a bibliographical survey, using articles, books and publications, on the world of games, showing their structure, thus obtaining technical information and more in-depth concepts in the area of game development. After this process, a study of the main social networks (Twitter and Facebook) was carried out to make it possible to integrate games with these channels of dissemination and communication, resulting in a case that can be applied in future work. At the end of the book, the project for a game that was implemented for TV Galega is presented, resulting in a real example of the use of games to attract an audience in communication vehicles.

Author: Marcelo Henrique Santos
ISBN-10: 620771248X
ISBN-13: 9786207712489
Publisher: Our Knowledge Publishing
Language: English
Published: 06/26/2024
Pages: 56
Format: Paperback
Weight: 0.21lbs
Size: 9.00h x 6.00w x 0.13d