The Valuation of Digital Intangibles: Technology, Marketing and Internet by Moro Visconti, Roberto

The Valuation of Digital Intangibles: Technology, Marketing and Internet (Paperback) (ISBN-13: 9783030369200)

Vendor: Roberto Moro Visconti
Product type: Books
Format: Paperback
$139.00
$139.00
$139.00
Subtotal: $139.00
The Valuation of Digital Intangibles: Technology, Marketing and Internet by Moro Visconti, Roberto

The Valuation of Digital Intangibles: Technology, Marketing and Internet

$139.00
The Valuation of Digital Intangibles: Technology, Marketing and Internet by Moro Visconti, Roberto

The Valuation of Digital Intangibles: Technology, Marketing and Internet

$139.00
Format: Paperback
Description
Description
x
Develops an evaluation method beginning with a general approach of intangibles and then focusing on specific technology

Formulates the best practices of specific digital asset appraisal

Delves into the valuation of brands, patents, big data, Internet of Things, interoperable databases, artificial intelligence, digital newspapers, social networks, blockchains, and FinTech applications



Author: Roberto Moro Visconti
ISBN-10: 303036920X
ISBN-13: 9783030369200
Publisher: Palgrave MacMillan
Language: English
Published: 02/18/2021
Pages: 536
Format: Paperback
Weight: 1.60lbs
Size: 8.27h x 5.83w x 1.25d
By Roberto Moro Visconti
By Roberto Moro Visconti
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Roberto Moro Visconti is professor of Corporate Finance at the Catholic University of the Sacred Heart, Milan, Italy, and is the director of studio Moro Visconti - chartered accountants and financial consultants.Dr. Moro Visconti manages a consolidated financial boutique that derives from a deep-rooted tradition of professional consultants in Milan.

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